Who Is Dr. Howard Moskowitz?

World Renowned Speaker, Author and Market Innovator

HM Cutout LargeMarket Innovator

Dr. Howard Moskowitz is both a well-known experimental psychologist in the field of psycho-physics and an inventor of world-class market research technology. Dr. Moskowitz graduated Harvard University in 1969 with a Ph.D. in experimental psychology. Prior to that he graduated Queens College (New York), Phi Beta Kappa, with degrees in mathematics and psychology. He has written/edited sixteen books, has published well over 400 articles and serves on the editorial board of major journals.

Keynote Speaker and Author

His extensive speaking engagements span both scientific and market research conferences, as well as guest lectures at leading business schools and food science schools. Dr. Moskowitz has published many books outlining his ideas and methodology as well. One example, Selling Blue Elephants (Wharton School Publishing), demonstrates and popularizes how IdeaMap (MJI Design Labs’ flagship product) creates new products and messages from areas as diverse as credit cards, jewelry offers, presidential messaging during election years, stock market communications, and transnational innovation.

Award Winning Researcher

Dr. Moskowitz has won numerous awards, among them the Scientific Director`s Gold Medal for outstanding research at the U.S. Army Natick Laboratories, and the 2001 and 2003 awards by ESOMAR (European Society Of Market Research). In 2004, Dr. Moskowitz was elected as an IFT Fellow, and also was awarded the “David R. Peryam Award”, from ASTM, in recognition of outstanding contributions to the field of basic and applied sensory science. In 2005, Dr. Moskowitz was awarded the Charles Coolidge Parlin Marketing Research Award for his substantial contributions and dedication to the advancement of marketing research practices. He is the recipient of the ARF Research Innovation Award and The Market Research Council Hall of Fame Award, both in 2006. Most recently, Dr. Moskowitz received an Edison Award for Innovation in 2012.


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What People Are Saying About Dr. Howard Moskowitz

(Dr. Howard Moskowitz) articulates the simplicity and power of systematic designs and strategic combinations to identify consumer relevant products.  (His) approach is so simple that it is applicable in conceptual conjoint analysis and actual prototype use tests.

—Dulce Paredes, Avon Products

We’ve been teaching business students how to understand the ‘mind of their customers’, for a long time … Dr. Howard Moskowitz has flattened the playing field.

—Professor Subrata Sen, Yale University

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